Fractional Sales Director : Strategic Sales Support for SMEs - Flexible, cost-effective strategic sales support for SMEs to scale revenue and strengthen sales teams.
In today's uncertain economic climate, many SME business owners are asking:
"How can I increase sales and grow sustainably without committing to the cost of a full-time director?"
The solution more and more companies across the UK are choosing is to hire a Fractional Sales Director.
This flexible model gives your business access to senior-level sales leadership on a part-time basis — the strategic sales support SMEs need to scale revenue, strengthen teams, and seize opportunities without the overhead of a full-time hire.
Why Hire a Fractional Sales Director?
Unlike consultants who advise from the sidelines, a Fractional Sales Director becomes embedded in your leadership team, guiding and implementing change directly. Typical areas of impact include:
- Sales Strategy Development – Crafting a tailored growth plan aligned with your business objectives.
- Team Coaching & Leadership – Building confidence and capability across sales and leadership teams.
- Sales Process Improvement – Streamlining operations, CRM, and performance reporting.
- Go-to-Market Strategy – Driving new market entry, distributor and channel growth.
- Budget & ROI Management – Ensuring your sales investment delivers maximum return.
For SMEs in the UK, this means immediate access to strategic sales support that's both agile and cost-effective.
Why SMEs Need Strategic Sales Support Now
SMEs face increasing pressure from rising costs, slower buyer decisions, and tighter margins. Yet this is exactly the moment when a clear sales strategy is vital.
Bringing in a Fractional Sales Director allows you to:
- Access senior expertise without a full-time salary package.
- Scale support up or down as your business evolves.
- Focus on specific projects — from entering new markets to preparing for acquisition.
This adaptability ensures SMEs gain the strategic sales support they need to not just survive but thrive.
Meet Peter Fleming – Fractional Sales Director – B2B Sales Specialist
I'm Peter Fleming, MBA, a Fractional Sales Director with more than 28 years' leadership experience in global corporations and over 10 years support business owners and UK SMEs. I specialise in delivering strategic sales support for SMEs in manufacturing, wholesale, clean energy, engineering, and business services.
Career highlights include:
- Leading a £90m turnover business unit with 320 staff across 12 sites.
- Supporting over 80 SME leadership teams with sales transformation and mentoring.
- Taking six SME clients successfully to market since 2021, including supporting business owners with business acquisitions and MBOs.
- Embedding national Key Account Management and CRM optimisation strategies that drove measurable growth.
Require Further details?
- My CV/Profile is below
- LinkedIn - https://www.linkedin.com/in/flemingpeter1/
The Added Value of a Fractional Sales Director
By working with me, you gain:
- A trusted partner embedded in your leadership team.
- Proven strategic sales support for SMEs across multiple sectors.
- The flexibility to achieve growth without committing to a full-time director role.
This makes hiring a Fractional Sales Director the smart, low-risk way to accelerate your business performance.
"Sales leadership is not about pushing products, it's about building a repeatable system that drives sustainable growth. With the right person at the helm, sales becomes the engine of the business rather than a gamble." – Harvard Business Review (adapted insight)
Ready to Strengthen Your Sales Leadership?
If you're an SME looking for strategic sales support, I'd be delighted to discuss how fractional sales leadership could help your business grow.
M; 07966 686112
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Let's build the sales strategy that takes your business forward — without the overhead of a full-time hire.